Facebook Plans Major Overhaul To Preferred Developer Consultant Program

At a private meeting last night in New York City, Facebook revealed to trusted partners a plan to restructure the 3-year-old?Preferred Developer Consultant?program around 4 areas: Page management, Ads API, Insights, and custom app development. My sources tell me Facebook will be granting approval badges in the 4 verticals, the latter two of which have never had their own distinctions. This new unified API partner program will launch soon to replace the PDC and Ads API partner programs, and make it easier for brands to discover Facebook marketing services vendors. The overhaul?is designed to encourage more companies to formally offer Facebook marketing services, and get brands spending more on Facebook faster.

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